The experience & success of simply emailing the frosted corn photos to a list of grain analysts had me thinking about social media quite a bit this year. So, I started a twitter account @commodityweek and pretty quickly had about 40 followers. This all before ever mentioning it On Air.
The power of this medium came home when I took a Sunday drive to purposely scout the corn crop in central Illinois. Over the 11 hour, 16 stop, 300 mile drive I tweeted results from each stop and, amazingly, picked up 8 followers! Again, I was using what was in my pocket, and this time a real - if small - video camera. The iPhone photos, and Twitter logged exact locations which allowed me to produce a TV news segment of my ride for air later that week.